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SWOT

ANALYSIS

STRENGTH

WEAKNESS

  • ​Various food product varieties.

  • High consumer loyalty.

  • The Marrybrown’s owner  experience in fast food restaurant industry.

  •  Rapidly expanding globally

  • Administration teams' several years of experience s.

  • Inflexible to variations in market trends

  • Low employee’s turnover.

THREAT

OPPORTUNITIES

  • The target market still not aware that Marrybrown’s exists.

  •  Rapid growth in tourism.

  •  Upgrade some of its restaurant setups at lavishing locations 

  • The key opponents or competitors

  •  Health problems concerning the fast food chain.

  •  Additional restaurants that are growing their food offering 

  •  A decline in the economy falling 

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