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SWOT
ANALYSIS
STRENGTH
WEAKNESS
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​Various food product varieties.
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High consumer loyalty.
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The Marrybrown’s owner experience in fast food restaurant industry.
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Rapidly expanding globally
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Administration teams' several years of experience s.
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Inflexible to variations in market trends
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Low employee’s turnover.
THREAT
OPPORTUNITIES
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The target market still not aware that Marrybrown’s exists.
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Rapid growth in tourism.
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Upgrade some of its restaurant setups at lavishing locations
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The key opponents or competitors
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Health problems concerning the fast food chain.
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Additional restaurants that are growing their food offering
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A decline in the economy falling
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