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1. Marrybrown has great expansion capabilities abroad.

Market development is one strategy that Marrybrown should implement. Company should prepare an international strategy which focus on big cities along with high populated areas, especially in Asia. At present, Marrybrown are available in 19 countries, with the majority being based in Asian continent. The company plans to expand in 56 Muslim countries, as well planning to enter European markets.

2. The  name recognition.

Marrybrown should make their brand name recognise by the customer to gain more attraction from customers.  As a result, Marrybrown should care about this chance more than developing new kind of food business which the company is not sure about this success. In addition, aside from exploiting brand name, company can exploit its sources of food and drink in Marrybrown’s fast-food restaurants for the hotel, as well as service skills of employees. The marketing and promotion also important to make the customer aware about the brands.

3.  Introduction to new production.

Company should focus on this strength to develop stronger. However, the company seems not diversify its products regularly while competitors are stronger and have new products gradually. Because of this reason, Marrybrown should spend more money on Research and Development to create new products and services as well as increase the efficiency of operations. Next, even if the company’s menu is still relatively inexpensive compare to that of its competitors, it is not totally enough. Because apart from price, customers also make decision rely on menu. Marrybrown menu for the local Malaysian taste menu iss just like Nasi lemak, Nasi ayam, Porridge. They should diversified their product in serving the local people with more product such as Nasi dagang, Nasi kerabu or other western food. Company also should bring new vegetarian products to restaurant’s menu. An organic menu is very necessary. This would give customers an alternative while allowing Marrybrown to maintain its market share globally.

4. Customer service.

Managers of Marrybrown are trained professionally. As a result, they can train employees well. Marrybrown’s employees are evaluated high by customers because of their behaviors as well as attitude. However, customers are not pleased at the idea of waiting in long lines and insufficient employees to handle the volume of customers. Just the minority, but sometimes the employees are rude forcing the customers to go to a competitor’s restaurant next time. At the market which has high market share and very huge number of customers such as in Kuala Lumpur, this issue occurs more frequently. Marrybrown should find a way to solve it. For example, the company has to rent more employees and increase their salary in order to keep them working for a long time. This time is just enough for them to get skills to service customers well. Besides, it is necessary to increase the number of employees at the weekend or in the lunch time. More employees means that pressures are shared and avoid the bad attitudes.