Customer

 

Customer continue to return to Marrybrown because of the quality and good prices of their food. Marrybrown has a lot of fans and continues to grow to provide better customer service.

Suppliers

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Companies provide the Marrybrown with the good quality of raw material including chicken and buns. The main material is chicken and in Malaysia, the chicken was supplies by Farm Best Berhad. The other inventories like fries, fish and drinks. 

Competitor

 

There is many fast food restaurant that will be the competitor of Marrybrown including McDonald, KFC, Pizza Hut and also small or local restaurants.

Pressure group

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There is are pressure group that effect the company including the local government and also taxation.

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Technological environment

a) Pace of change: pace of change man rate of change Marrybrown has strategy to introduce new technology.

b) Research and developent: Marrybrown always support the work of research and development in order to introduce the new technology.

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Social and cultural forces

a) Social class: Marrybrown target all classes including upper class middle class and lower class.

b) Culture: Marrybrown from where the come different but they adopt the Indian culture in India market.

c) Religion: Marrybrown offers halal foods to the customer which is the symbols that they adopted the Muslim religion.

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Economical

a) Income: This factor decide which class of Marrybrown going to target in the early time of Marrybrown focussing on the local market but they continuously expand globally.

b) Payment method: They check the behavior of the customer regarding the payment whether the gives money in form of cash.

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